I came upon this image and thought it was interesting because it demonstrates the transition of gender role and the branches of neoliberalism. Even though women were a huge factor in the workforce during the second world war, women were still seen inferior than men. The image above shows how women are being hired as sexual objects in order to get consumers to buy. The picture emulates the era of the 1950’s to the present by illustrating how women cannot run a business or be in a position of power. As discussed by Professor Sze, women, till this day, receive less work pay than do men. Women have tremendously progressed and achieved many goals, but are still affected by gender stereotypes that act as a shadow on their figure.
This image can be tied to the article, Color Blind Racism, by, Bonilla-silva, where a new form of discrimination emerges against minorities. In Silva’s article, African Americans are discriminated by not being offered a good neighborhood to live in, getting taxed higher than whites, and other ways of maintaining blacks below on the status quo. In correlation with the article, the image above is discriminating against women by not offering them jobs that men would normally get(high position jobs).
Silva’s article and the picture above exemplify the urge of man to maintain minorities under them by indirectly being racist. The image above also portrays the role of women as a sex toy which has not changed in contemporary times. The role of women as sex toys demonstrates the fact that women should be used for personal benefit.
I believe that the image represents gender racialization because it correlates weakness and simplicity towards women. Sometimes I feel like this is how today’s society is and sometimes I feel like this needs to change. In my opinion, I think that women are as important and as capable as men are.
What other forms of racialization have been expressed in today’s society? Why do you think these forms need to be eliminated?